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The IOC is worried about the ageing television audience for the Games, as well as the legacy of Olympism β its promotion of sports as a key to a balanced lifestyle and harmonious development. Source: As young people tune out, can Olympics vault over the generation gap? | South China Morning Post Opinion: The Olympics,Β [β¦]
As young people tune out, can Olympics vault over the generation gap? | South China Morning Post | Opinion β Earthpages.org π